Monday, March 8, 2010

Grounded

Grounded Theory is fashionable this semester because every book in the library about it is taken out - except for one!

Grounded Theory - A practical guide for management, business and market researchers by Christina Goulding is now getting my attention.

It is also significantly lighter than the previous two tomes. :D

http://www.amazon.com/Grounded-Theory-Practical-Management-Researchers/dp/0761966838/ref=sr_1_4?ie=UTF8&s=books&qid=1268103303&sr=8-4

We'll see were this takes me.

No comments: